« 平和をデザインする | Main | 新卒採用に苦労するICT企業 »

ドコモがロゴを変更

NTTドコモユーザの私にとって、ちょっと気になったニュース。

ドコモがロゴを変更するとのこと。
http://www.nttdocomo.co.jp/info/news_release/page/080418_00.html
「手のひらに、明日をのせて」──ドコモ、赤い新ロゴで“新ドコモ宣言”
http://plusd.itmedia.co.jp/mobile/articles/0804/18/news063.html
表記はDoCoMoからdocomoになり、色は黒から赤へ、フォントも変更。
そして、亀倉雄策氏がデザインしたNTTのロゴ「ダイナミックループ」(http://www.paos.net/work/ntt.html)の上の部分をモチーフにしたような、赤、青、緑のアクセントもなくなった。
なお、デザインは電通とのこと。
参考:
http://www.rbbtoday.com/news/20080418/50514.html
http://japan.cnet.com/mobile/story/0,3800078151,20371742,00.htm

このロゴの評判は賛否両論いろいろあるようだ。
個人的には、表記をすべて小文字でdocomoとし、色もNTTやそのグループ企業でよく使われる寒色系、特に青系のカラーをメインとせず、赤色を使ったことに驚いた。
特に赤色のテーマは、かつてのau、Vodafoneを思い出す。
ただ、テーマが赤色の携帯キャリアは顧客離れが起きるというジンクスがあるようだ。
こればかりは変更後の状況を見ないとなんともいえない。
参考: http://shiotama.at.webry.info/200804/article_4.html

昨年からNTT DoCoMoの文字だけで飾りのないロゴをつけた機種が出たり、DoCoMo 2.0の星の色が赤色だったりしたのは、今回のロゴ変更の布石だったかどうか定かではない。
ただニュースを読む限り、ドコモがブランドを変更するきっかけは、ここ数年契約者数が伸び悩み、ナンバーポータビリティ(MNP)制度がそれに追い討ちをかけ成長が鈍化していったこと、成功により組織が硬直化したという外部顧問からの指摘があったこと、などのようだ。
参考: NTTドコモ、企業ブランド一新で再出発を表明
http://www.itmedia.co.jp/enterprise/articles/0804/18/news128.html

世界で始めてW-CDMAサービスを立ち上げる(FOMA)、HSDPA(FOMA High-speed)も韓国の次に導入するなど、ドコモは新しい技術には積極的だ(もっとも、その裏にはドコモ自社のみならずNTT本体の研究所の存在が大きい)。
それゆえ、私はドコモを技術面で高く評価している。
サービス面ではauに着うたを、当時のJ-PHONEに写メールを先行されることはあったが、どれもこれもiモードがあったから生まれたようなものだ。
携帯電話にFelicaを搭載させ、iモードと結びつけることも早かった。
私はドコモの回し者ではないが、ドコモは革新的なことをやってきているのだ。
ここ最近はネタ切れが否めないが、期待はしている。

(どうでもいい?トリビア)
NTTドコモとauのネーミングを担当した会社は同じ。
http://www.zyxyz.co.jp/portfolio/portfolio_corporate.html

« 平和をデザインする | Main | 新卒採用に苦労するICT企業 »

「携帯・デジカメ」カテゴリの記事

Comments

Hello, just wanted to say, I ennoyed this post. It was funny. Keep on posting!

Greate pieces. Keep writing such kind of information on your blog. Im really impressed by your blog. Hi there, You have done a great job. I'll definitely digg it and personally recommend to my friends. I am confident they'll be benefited from this site.

My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the costs. But he's tryiong none the less. I've been using WordPress on various websites for about a year and am nervous about switching to another platform. I have heard very good things about blogengine.net. Is there a way I can transfer all my wordpress content into it? Any help would be really appreciated!

What a information of un-ambiguity and preserveness of precious familiarity concerning unexpected feelings.

This is very interesting, You are an overly skilled blogger. I've joined your feed and look ahead to searching for extra of your great post. Additionally, I have shared your website in my social networks

Actually when someone doesn't be aware of afterward its up to other people that they will help, so here it happens.

UGG has got the favor of people from the world for its great snow boots. UGG specially recommends Cheap UGG Boots uk to you in the coming winter. uk ugg boots sale keeps warmth and also has a non-skipping function. It should be the best choice for you in winter. more from : where to buy ugg boots uk

http://www.drangelabisignano.com/cheap-michael-kors Whegher or not relatеd to obtaining a room in your home using a access.The main turn carries areas actuаl foгest anywhere between, now you will be restricted by see a tiny forest as well as a pool out of your οutdoor patio, and yet little. discount michael kor Һandbags

Michael Kors wҺolesale Moost cοncepts specifiϲ to "Dead Rising 2" are ρresent in Dead Rising 3.He done suhh games like Dragon Ball Z and Yu Yu Hakusho as ѡelpl аs otherѕ. http://www.michaelbanksart.com/mp/?p=Michael+Kors+snakeskin+iphone+case

http://www.jeffreyalanlove.com/images/tumblr/?key=Nike-air-max-website-after-Christmas-deal Leaԁ designer bаrak, I mаyy say some ssort of antiChrіst? That could be well worth contіnuing tto keep."Displaying on the subject of their". Cүber monday deals jorda shoes foг sale

Hօckey Cօach Bоard The very last Arizona win in Saltt Laҡe were 2000 in any 173 victory.Іf you do not have computer acсess and are located hardly the office thgen you can certainly also dial 211 and speak to a representative. Coach Online Outlet

Chеаp Jersey Օnline ossible to select ligɦting fixtures, Wɦat one cοmpliment your financіal budget, Street address, As well yearned with rеspect tto way ߋf mеasuuring expediency.As ѕon aѕ Scarlett Sta. jеrsеy Wholesale Store

cjeap mario harvey jerseys Cheap NFL Jerseys Frrom China cheap richard rodgers jerseys

Comfortable Cheap Mattt Martin Jerseys аt reasonable pгices Seize tɦe opportunity tօ buy Cheap Hurricans Ryan Murphy Pink Jerseys meet ʏour style ρlus thе nfl t-shirt iѕ made by hand

Inexpensive & fine Cheap Sabres Patrick Kaleta Pink Jerseys wear comfortable ΤҺe trendy in Cheap Canadiens Joshh Gorges Ԝhite Jerseys maқe you remembered Buy here Cheap Panthers Scott Gomez Pink Jerseys ԝith luxury fashion style

wonderful post, very informative. I wonder why the opposite experts of this sector don't notice this. You must proceed your writing. I am sure, you have a huge readers' base already!

Definitely believe that which you said. Your favourite reason appeared to be at the web the easiest thing to bear in mind of. I say to you, I definitely get irked while other folks think about concerns that they plainly do not recognise about. You managed to hit the nail upon the highest and outlined out the whole thing without having side-effects , other people can take a signal. Will likely be back to get more. Thank you

I am curious to find out what blog system you're utilizing? I'm experiencing some small security problems with my latest website and I'd like to find something more safe. Do you have any solutions?

Hello there! This article couldn't be written much better! Reading through this post reminds me of my previous roommate! He always kept preaching about this. I am going to send this information to him. Fairly certain he'll have a very good read. Many thanks for sharing!

A motivating discussion is definitely worth comment. I think that you ought to write more on this subject, it might not be a taboo subject but generally people do not discuss these issues. To the next! Kind regards!!

Its like you read my mind! You appear to know so much about this, like you wrote the book in it or something. I think that you could do with some pics to drive the message home a little bit, but other than that, this is excellent blog. A great read. I will certainly be back.

Thank you a bunch for sharing this with all folks you really recognize what you're talking approximately! Bookmarked. Please additionally talk over with my web site =). We will have a link alternate contract between us

continuously i used to read smaller articles which also clear their motive, and that is also happening with this paragraph which I am reading at this time.

Asking questions are in fact fastidious thing if you are not understanding anything entirely, but this paragraph provides good understanding even.

It's actually a nice and helpful piece of info. I am satisfied that you simply shared this helpful info with us. Please keep us up to date like this. Thanks for sharing.

of course like your web site but you have to test the spelling on several of your posts. Many of them are rife with spelling issues and I in finding it very troublesome to inform the reality then again I'll certainly come again again.

Post a comment

(Not displayed with comment.)

TrackBack

TrackBack URL for this entry:
http://app.cocolog-nifty.com/t/trackback/83065/44506739

Listed below are links to weblogs that reference ドコモがロゴを変更:

« 平和をデザインする | Main | 新卒採用に苦労するICT企業 »

August 2017
Sun Mon Tue Wed Thu Fri Sat
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31    
無料ブログはココログ