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SPAで有名なGAPが、ロゴを変更したものの大不評で、すぐにクラウドソーシングで新ロゴの募集を呼びかけるもまたまた不評で(参考: http://frozenport.blogspot.com/2010/10/gap-logo.html)、結局元に戻すことに。
- 米GAP、ロゴ変更を断念 ネット上に非難殺到



GAP新ロゴで使われているHelveticaとそのフォントファミリー(ウェイト: 太さの違いやOblique: 斜体の有無を含む)は、日本企業ではTOYOTA, Kawasaki(オートバイなどの), Panasonic(かつてあったNationalも、SL-1200シリーズが有名なTechnicsは別)など、世界ではBMW, Microsoft(一部変形)など、数多くの会社のロゴで使われている(以下参照)。
- 40 Excellent Logos Created with Helvetica
GAPと同じファッション関係では、COMME des GARÇONS(とその派生ブランドのほとんど)やAmerican Apparel(前述の"40 Excellent Logos Created with Helvetica"も参照)のロゴも、GAPと同じHelveticaである。






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